Serum Characteristics & Benefits:1. Light in consistency
2. Have a non-greasy finish
3. Quick to absorb.
4. Considered intensive & often referred to as the ‘workhorse’ of a product line.
5. Ideal for those with oily skin, or those looking for weightless feel to their products.
Cream Characteristics & Benefits:
1. Creams have the ability to easily deliver actives that are not soluble in water. This in itself opens up a completely different door in terms of including potent anti-aging products into your skin care regime that may otherwise be excluded, or difficult to include if only using water-based serums.
2. Creams push moisture in and help keep it there (reducing TEWL trans-epidermal water loss).
3. They include Beneficial Oils & Essential Fatty Acids (!) - (a really good thing)